J.D. Power has named Cadillac as a 2014 Customer Champion for the third time, recognizing its excellence not only within the automotive industry but also among eight other industries included in the reputed Customer Champions analysis.
More than 600 brands were evaluated, only 50 of which are ultimately chosen to make the cut as 2014 Champions. The evaluations are based on customer feedback, opinions, and perceptions chiefly gathered from J.D. Power’s syndicated 2013 research. The short story is that this group of fifty winners represents the highest-performing U.S. companies, from which customers can expect consistently excellent service.
With Cadillac, this service is perhaps best exemplified with programs like Cadillac Shield, the luxury brand’s comprehensive suite of owner benefits that includes Remote Vehicle Diagnostics, 24/7 roadside assistance, and Premium Car Maintenance.
“We believe that every interaction – at our website, in the showroom or on the service lane – represents a defining moment, an opportunity to differentiate ourselves and earn the loyalty of a customer,” said U.S. Vice President of Cadillac Sales and Service Bill Peffer.
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