Month: January 2016

Cadillac Marketing Officer Says Brand’s Strength Is Individuality

The publication Automobile recently had the chance to sit down with Cadillac Marketing Officer Uwe Ellinghaus and discuss the brand’s future. With plans to spread the company’s influence abroad and revive the brand’s popularity, Cadillac is focusing on a younger age demographic in order to build a lasting consumer base and boost sales. Now, with […]

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Cadillac Plug-In Hybrids to Precede Electric Vehicles

Cadillac has been unraveling a slow, gradual strategy for reasserting itself in an increasingly competitive automobile market, and the company’s foray into the realm of alternative-fuel vehicles is just one more step in the process. The brand recently confirmed that before venturing into the growing potential of the EV segment, it plans to offer Cadillac […]

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