Posted on February 17, 2017
BOOK by Cadillac: Changing Your Driving Experience
The Cadillac BOOK program is an innovative way to experience driving like never before. BOOK by Cadillac is the first-ever luxury vehicle subscription service, letting you pay a flat fee for access to the most popular Cadillac models. Unlike leasing, financing, or buying, BOOK lets you drive without making a long-term commitment.
According to GM, this program is the first of its kind. This app-enabled on-demand program lets you access the best premium models on the market. Each vehicle is driven to your door by a special concierge service, and cars can be exchanged whenever you like. Plus, you simply pay a monthly fee for BOOK instead of signing a lease or making any long-term commitment.
“BOOK by Cadillac is an innovative new option targeted at a growing class of luxury drivers searching for access to various cars over time, dependent on their individual needs, coupled with a hassle-free white-glove exchange,” said Uwe Ellinghaus, Cadillac chief marketing officer.
In addition, the other major advantages to BOOK include maintenance, insurance, and detailing. All of this is performed by Cadillac as part of your membership. This program will launch in New York first, and will likely extend across the country in the coming months. We can’t wait to see the new BOOK program revolutionize the way we drive.