Cadillac has faced an uphill battle in the European luxury auto market, struggling to gain foothold in a saturated market. BMW, Audi, and other European brands have had a stronghold in our luxury car market for decades. In recent years, Cadillac has stepped up their game, slowly and methodically introducing their high-end vehicles to a market that demands the best of the best in quality and engineering.
It might now be safe to say that Cadillac has arrived. After a decade of struggling to match the sales and prices of Europe’s luxury cars, the Cadillac CTS is matching the prices of its rival Mercedes and BMW – and consumers are willing to pay it. According to buisnessweek.com, the Cadillac CTS averaged a sale price of $54,571 in the U.S. last month. That price is right up there with the Mercedes-Benz E-Class ($55,788) and the BMW 5 Series ($56,284).
Cadillac boosted prices the old fashioned way: they built a much better car. There are no tricks or gimmicks here, just a car that’s worth the little extra, and sales are proving it. The 2014 CTS is longer and lighter than its predecessor and packed with an array of standard features, not expensive add-ons. A wide variety of engines, meaning you can have your CTS your way, running all the way up to $73,000 for an incredibly powerful, luxurious car that keeps up with the big boys.
Stop by DeVoe Cadillac to see just how affordable real luxury can be. With our wide selection of vehicles and options, you’ll have no trouble finding the right vehicle for your lifestyle.