Updated on April 14, 2015
Cadillac Plug-In Lineup to Expand with $12 Billion Investment
According to reports from Bloomberg, Cadillac has confirmed its intention to present several plug-in vehicles and hybrid options for future models to solidify the ‘American-import’ brand as a luxury market leader.
With a $12 billion investment, “We [Cadillac] will roll out plug-in hybrids across our portfolio,” Cadillac president Johan de Nysschen said. “It’s part of confirming the progressive nature of the brand. ”
De Nysschen indicated the Cadillac plug-ins will be able to improve fuel economy by running solely on an electric motor requiring a smaller, less-expensive battery than the Chevy Volt. The hybrid option will be powered by an electric motor until the battery runs low then the gasoline engine will work to recharge the battery–which can give consumers peace of mind when traveling out of range of a charging station.
Already in the Cadillac plug-in lineup is the Cadillac ELR coupe, released to the market last year, as well as the CT6, which comes in a hybrid option.
Be sure to come visit us at DeVoe Cadillac to see the Cadillac’s newest luxury lineup.