Cadillac president Johan de Nysschen is looking to the future, and his expectations are high. The new head of Cadillac is predicting a new level of luxury for the American carmaker in the form of a future $250,000 Cadillac vehicle—but not just yet.
“It is too early today for a $250,000 Cadillac,” said de Nysschen to Reuters at the LA Auto Show. “Fifteen years from now, it won’t be.”
This goal is definitely ambitious for the American carmaker, especially since Cadillac’s most expensive car is currently the Escalade ESV Platinum, which doesn’t even break $100,000 with its $97,940 price tag. Even Cadillac’s newest addition to its lineup, the CT6 sedan, which is set to debut at the New York Auto Show later this year, doesn’t come close to topping the Escalade’s price with a predicted price in the $70,000s.
Cadillac’s new brand of luxury would be interesting to see, though. Do you think Cadillac’s new president has goals that are too high for the company? Share your thoughts with DeVoe Cadillac below!