Tag: Marketing

Cadillac Marketing Officer Says Brand’s Strength Is Individuality

The publication Automobile recently had the chance to sit down with Cadillac Marketing Officer Uwe Ellinghaus and discuss the brand’s future. With plans to spread the company’s influence abroad and revive the brand’s popularity, Cadillac is focusing on a younger age demographic in order to build a lasting consumer base and boost sales. Now, with […]

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